Search Engine Optimization is not as difficult as some people will try to tell you. Most of the things you need to know in order to make your website be crawled and indexed by web crawlers and easily found on Internet, could have been accomplished just by using your common sense. However, there are some things that are a bit more technical and this is where we can give you a hand:

• Choosing and using the right words for your web site: This includes how to choose the right keywords and work them into your site structure.
• Create search-friendly content: This includes using the right keywords in the right places, producing search-targeted pages. Using Joomla! with a blog section is a great way to get more pages into the search engines index.
• Formatting content for users and search engines: This includes how to choose
  and use the right-link text and how to improve that by making good use of headings and meta tags.
• Keep track of your progress: Using tracking tools , along with analyzing the results will help you gain more insight on how to improve your site further.